Senior Marketing and Communication Specialist | SAKA Museum Job at AYANA Hospitality, Indonesia

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  • AYANA Hospitality
  • Indonesia

Job Description

SAKA Museum is a cultural gem located within AYANA Resort in Jimbaran, Bali. Opening to the public in early 2024, SAKA will take visitors to embark on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of art and cultural expressions deeply intertwined with the Balinese principle of Tri Hita Karana. Learn more at

As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in :

1. Communication Strategy:

  • Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals.
  • Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication.
  • Cultivate and maintain relationships with local/national and international media.
  • Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond.

2. Social Media Management:

  • Develop and implement a social media strategy to increase engagement of the museum's online presence.
  • Produce promotional content for various social media platforms and the museum’s website.
  • Monitor social media channels and respond to audience inquiries and comments.

3. Event Promotion:

  • Plan and promote events, exhibitions, and educational programs.

  • Coordinate marketing efforts for events to maximize attendance.

  • Conduct market research to identify trends and audience preferences.

  • Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature or related fields.
  • Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings.
  • In charge of promotional campaigns regarding art and culture.
  • Active involvement in promotion of cultural activities.
  • Experience in working with diverse and international audiences.
  • Strong ability to promote cultural events, programs and exhibitions.
  • Passion for art and culture.
  • Proficiency in social media platforms and digital marketing tools.
  • Knowledge of museum operations and audience engagement strategies.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Excellent written and verbal communication skills in English and Indonesian.
  • Familiarity with graphic design software (e.g., Adobe Creative Suite).

Job Tags

Local area

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