Job Description

Role: GTM Engineer (Marketing)

Location: Sacramento, CA (Onsite)

We are looking for a results-driven Marketing Leader who can take clear business goals and turn them into measurable marketing execution . This role owns planning, execution, and performance across campaigns, events, and digital channels.

You will work directly with company leadership to understand what needs to be accomplished , then independently design and run the marketing programs to achieve those outcomes.

This is a hands-on role for someone who enjoys building from the ground up running campaigns, tracking performance, and continuously optimizing based on data.

Core Responsibilities

Strategy & Execution

• Translate business objectives into clear marketing plans and campaigns
• Own campaign execution across digital, outbound, inbound, and event channels
• Prioritize initiatives based on ROI, impact, and available resources
• Build and manage a practical marketing calendar (campaigns, webinars, events)

Data & Performance

• Define KPIs tied to pipeline, revenue, and growth not vanity metrics
• Track performance across channels (email, paid, organic, events, webinars)
• Provide clear reporting on what s working, what s not, and why
• Continuously test, optimize, and improve performance

Campaigns & Demand Generation

• Plan and execute integrated campaigns (email, LinkedIn, ads, content)
• Partner with sales to support pipeline creation and account-based efforts
• Manage CRM and marketing automation workflows (HubSpot, Salesforce, etc.)

Webinars, Events & Conferences

• Own end-to-end execution of webinars (topics, speakers, promotion, follow-up)
• Plan and manage conference participation (booths, speaking sessions, outreach)
• Coordinate pre-event and post-event campaigns to drive ROI
• Track leads, meetings, and pipeline generated from events

Content & Messaging

• Develop clear messaging aligned to customer pain points and solutions
• Oversee creation of campaign assets (emails, landing pages, decks, one-pagers)
• Ensure consistency across all channels and touchpoints

Required Qualifications

• 3 10+ years of experience in B2B marketing (scope based on level)
• Strong execution skills able to plan and do
• Data-driven mindset with comfort in dashboards, metrics, and attribution
• Experience running campaigns, webinars, and/or events
• Strong communication skills and comfort working directly with leadership
• Ability to operate independently and own outcomes

Preferred Qualifications

• Experience in SaaS, technology services, or B2B software
• Familiarity with Clay.com, HubSpot, or similar CRM/automation tools
• Experience supporting sales and pipeline-driven growth
• Conference and webinar management experience
• Account-based marketing (ABM) exposure

What Success Looks Like

• Campaigns consistently drive qualified leads and pipeline
• Webinars and events generate meetings, opportunities, and revenue
• Clear visibility into marketing performance and ROI
• Sales and leadership trust marketing as a growth engine
• Marketing execution scales as the business grows

Why This Role Matters

This role is foundational to the company s growth. You ll have:

• Direct access to leadership and clear goals
• Ownership over strategy and execution
• The opportunity to grow the role into a senior leadership position

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